Tindak Tutur Ilokusi dan Perlokusi dalam Interaksi Jual Beli di Pasar Tradisional
Abstract
Penelitian ini bertujuan untuk menganalisis tindak tutur ilokusi dan perlokusi dalam interaksi jual beli di
pasar tradisional. Bahasa memiliki peran penting sebagai sarana komunikasi, termasuk dalam konteks
transaksi antara pedagang dan pembeli yang sering berlangsung secara fleksibel, ekspresif, dan kontekstual.
Penelitian menggunakan metode deskriptif kualitatif dengan teknik observasi partisipatif, teknik bebas
cakap, dan dokumentasi melalui perekaman percakapan. Data yang diperoleh berupa tuturan pedagang dan
pembeli pada aktivitas tawar-menawar sayuran, kaos kaki, dan baju. Hasil penelitian menunjukkan bahwa
tindak tutur ilokusi digunakan pedagang untuk menarik perhatian, menawarkan barang, serta membujuk
pembeli agar mengambil keputusan pembelian, sedangkan tindak tutur perlokusi menghasilkan respon nyata
seperti terjadinya transaksi, penolakan tawaran, maupun perubahan keputusan pembeli. Temuan ini
memperlihatkan bahwa pasar tradisional bukan sekadar ruang ekonomi, tetapi juga arena sosial-budaya
tempat berlangsungnya interaksi yang mencerminkan solidaritas, kedekatan, dan identitas masyarakat.
Dengan demikian, analisis ilokusi dan perlokusi dapat memberikan pemahaman mendalam tentang
dinamika komunikasi dalam transaksi di pasar tradisional. Kegiatan interaksi jual beli dapat dilihat dalam
tayangan ini.
Kata kunci: ilokusi; komunikasi; pasar tradisional; perlokusi; tindak tutur
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References
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