Analisis Wacana Kritis Program 'Lapor Pak' Episode Roasting Kiki Saputri Terhadap Gubernur Anies Baswedan Pada Kanal Youtube
Abstract
Penelitian ini mengkaji penggunaan bahasa dalam tayangan “Lapor Pak” episode roasting Kiki Saputri terhadap Gubernur Anies Baswedan di kanal YouTube dengan perspektif analisis wacana kritis model Teun A. van Dijk. Fokus penelitian diarahkan pada pemanfaatan humor sebagai sarana penyampaian kritik sosial dan pembentukan citra politik. Metode yang digunakan adalah deskriptif kualitatif dengan data berupa transkrip tuturan yang diperoleh melalui teknik simak dan catat. Analisis dilakukan pada tiga dimensi utama, yaitu struktur teks, kognisi sosial, dan konteks sosial. Temuan menunjukkan bahwa Kiki Saputri menggunakan strategi bahasa berupa satire, ironi, dan permainan kata untuk menyalurkan pesan kritis tanpa menimbulkan konfrontasi. Humor berfungsi tidak sekadar sebagai hiburan, tetapi juga sebagai media reflektif yang menegosiasikan relasi kekuasaan dan membentuk opini publik secara halus. Tayangan ini menggambarkan bagaimana media hiburan mampu menjadi ruang diskursif bagi penyampaian pandangan politik dan sosial melalui bahasa yang cerdas dan komunikatif.
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