Penggunaan Gaya Bahasa Sindiran : Ironi, Sinisme, dan Sarkasme dalam Konten “Orang Susah di Somasi” pada Channel Youtube Deddy Corbuzier
Abstract
Penelitian ini membahas penggunaan gaya bahasa sindiran, yaitu ironi, sinisme, dan sarkasme, dalam konten Orang Susah di Somasi pada channel YouTube Deddy Corbuzier. Tujuan penelitian ini adalah untuk menganalisis fungsi dan makna gaya bahasa sindiran yang digunakan oleh Marshel Widianto dalam menyampaikan kritik sosial dan menyoroti ketidakadilan serta kesulitan hidup masyarakat ekonomi rendah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan sumber data berupa tuturan Marshel Widianto dalam video “Orang Susah di Somasi”. Hasil penelitian menunjukkan terdapat 18 tuturan yang mengandung gaya bahasa sindiran, terdiri dari 7 ironi, 5 sinisme, dan 6 sarkasme. Fungsi penggunaan gaya bahasa ini adalah menyampaikan kritik sosial dengan cara humoris agar pesan tetap menarik dan mudah diterima audiens. Makna dominan yang ditemukan adalah sindiran terhadap realitas sosial, ketidakadilan, dan absurditas kehidupan masyarakat berpenghasilan rendah. Penelitian ini menegaskan bahwa sindiran dalam konten tersebut tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai sarana refleksi sosial yang efektif.
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