Kajian Semantik terhadap Istilah “Green Flag” dan “Red Flag” dalam Wacana Relasi Percintaan di Media Sosial
Abstract
Penelitian ini membahas kajian semantik terhadap penggunaan istilah green flag dan red flag dalam wacana relasi percintaan di media sosial, khususnya pada platform TikTok. Perkembangan komunikasi digital menyebabkan munculnya berbagai istilah baru yang digunakan masyarakat untuk menilai perilaku seseorang dalam hubungan romantis. Penelitian ini bertujuan untuk memahami makna serta penggunaan kedua istilah tersebut dalam konteks komunikasi digital. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa observasi terhadap video TikTok yang membahas hubungan percintaan serta komentar pengguna pada kolom tanggapan. Data yang diperoleh kemudian dianalisis menggunakan pendekatan semantik untuk melihat perubahan dan perluasan makna istilah tersebut. Hasil penelitian menunjukkan bahwa istilah green flag digunakan untuk menggambarkan perilaku positif dalam hubungan, seperti sikap menghargai pasangan, komunikasi yang baik, tanggung jawab, dan empati. Sebaliknya, istilah red flag digunakan sebagai tanda peringatan terhadap perilaku yang dianggap negatif atau berpotensi merusak hubungan, seperti sikap manipulatif, tidak menghargai pasangan, serta komunikasi yang tidak sehat. Temuan ini menunjukkan bahwa penggunaan bahasa di media sosial dapat memunculkan perluasan makna yang dipengaruhi oleh pengalaman sosial serta interaksi antarpengguna dalam komunikasi digital.
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Copyright (c) 2026 Ferdinand Simbolon, Puput Adelina Sianturi, Nora Feretty Anggel Manalu, Selvi Sari Br Ginting, Tasya Aflina Silaban, Yuliana Sari
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