Implikatur Percakapan Podcast dr. Gia Pratama di Youtube Raditya Dika: Kajian Pragmatik Grice
Abstract
Penelitian ini bertujuan untuk mendeskripsikan jenis pelanggaran maksim Grice dan mengungkap implikatur percakapan yang digunakan oleh dr. Gia Pratama sebagai strategi edukasi medis di media sosial YouTube. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan pragmatik. Sumber data utama adalah dua video podcast pada kanal YouTube Raditya Dika yang berjudul Cerita dari Ruang IGD dan Cerita (lagi) dari Ruang IGD. Teknik pengumpulan data dilakukan melalui teknik simak dan catat, sedangkan analisis data menggunakan metode padat pragmatis dengan model interaktif. Hasil penelitian menunjukkan bahwa dr. Gia Pratama secara konsisten melakukan pelanggaran maksim, terutama pada maksim kualitas dan maksim relevansi. Pelanggaran maksim kualitas diwujudkan melalui teknik personifikasi dan analogi benda sehari-hari, guna menyederhanakan konsep medis yang kompleks. Implikatur yang muncul dari pelanggaran tersebut berfungsi sebagai instrumen simplifikasi kognitif dan edutainment. Simpulan penelitian ini menunjukkan bahwa dalam ruang tutur digital, prinsip kerja sama Grice mengalami pergeseran prioritas, di mana keterpahaman audiens awam lebih diutamakan daripada kelugasan bahasa harfiah. Strategi ini terbukti efektif dalam meningkatkan literasi kesehatan publik dengan mentransformasi informasi klinis yang kaku menjadi narasi yang imersif dan persuasif bagi masyarakat luas.
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